From crypto-natives to internet-scale unicorns.
Flight3 started in 2020, built by people who were already living inside crypto before most agencies knew what it was. Six years on, we're built the same way - real expertise, zero bullshit - just pointed at more categories.
How we got here
We started in lockdown; while everyone else was learning sourdough, we were building. Zebu Digital launched in 2020, named after the Zebu bull: bullish by nature, and unapologetically zero bullshit. That second part never left.

We cut our teeth in the hardest conditions crypto could offer, surviving bear markets and launching our own projects, learning the hard way what actually moves a category. In 2021, we ran the UK's biggest Web3 conference and put Steven Bartlett on stage. He saw what we'd built and invited us to join Flight Group, and Flight3 was born.
Today, as Flight Group's innovation marketing arm, we work with category leaders across crypto, AI and the wider internet economy. Same belief, much bigger category.
Steven Bartlett is an entrepreneur, investor, and host of The Diary of a CEO. The youngest Dragon in Dragons' Den history, he backs the next generation of industry disruptors — Flight3 among them.
What we believe
Most of the internet is chasing attention. We've always chased belief instead, it's the only thing that survives contact with a real market.

Team

Leads Flight3's vision from the first Web3 launches to steering the agency into AI and internet-scale territory. Sets the standard for what "belief" actually means in client work.

Keeps Flight3 built to scale and is an unusually creative CFO that will have amazing ideas for clients.

Shapes the strategic thinking behind every category-defining brand Flight3 touches - the person who turns ambition into a plan that actually holds up.

Drives the day-to-day, from the pitches that win the best clients to the work that keeps them.


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Ready to write the next chapter ?
Tell us what you're building. We'll show you what belief could look like for you.
Decades of combined experience across brand marketing, blockchain, and fintech — now applied to category leaders building the next era of the internet.
We run the UK's flagship Web3 summit — Zebu Live. 4,500+ attendees, over 2 days gathering the sharpest builders in the space, and a stage Flight3 built from scratch.
Trusted by Coinbase, dYdX, Canton, Solana, VeChain and more.
Backed by Flight Group and Steven Bartlett.























