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From crypto-natives to internet-scale unicorns.

Flight3 started in 2020, built by people who were already living inside crypto before most agencies knew what it was. Six years on, we're built the same way - real expertise, zero bullshit - just pointed at more categories.

We started in lockdown; while everyone else was learning sourdough, we were building. Zebu Digital launched in 2020, named after the Zebu bull: bullish by nature, and unapologetically zero bullshit. That second part never left.

We cut our teeth in the hardest conditions crypto could offer, surviving bear markets and launching our own projects, learning the hard way what actually moves a category. In 2021, we ran the UK's biggest Web3 conference and put Steven Bartlett on stage. He saw what we'd built and invited us to join Flight Group, and Flight3 was born.

Today, as Flight Group's innovation marketing arm, we work with category leaders across crypto, AI and the wider internet economy. Same belief, much bigger category.

Steven Bartlett is an entrepreneur, investor, and host of The Diary of a CEO. The youngest Dragon in Dragons' Den history, he backs the next generation of industry disruptors — Flight3 among them.

What we believe

Most of the internet is chasing attention. We've always chased belief instead, it's the only thing that survives contact with a real market.

Craft beats volume
One thing built properly beats 10 things built fast.
Earned beats bought
Attention you pay for disappears the second you stop paying. Belief compounds.
Capability beats capacity
The right team solving the right problem outperforms a bigger team solving the wrong one.

Team

Harry Horsfall
Harry Horsfall
Co-Founder & CEO, London

Leads Flight3's vision from the first Web3 launches to steering the agency into AI and internet-scale territory. Sets the standard for what "belief" actually means in client work.

Jolyon Layard Horsfall
Jolyon Layard Horsfall
Co-Founder & CFO, London

Keeps Flight3 built to scale and is an unusually creative CFO that will have amazing ideas for clients.

Katharine Suy
Katharine Suy
Co-founder & CSO, Sydney

Shapes the strategic thinking behind every category-defining brand Flight3 touches - the person who turns ambition into a plan that actually holds up.

Luke Courtenay-Smith
Luke Courtenay-Smith
MD, London

Drives the day-to-day, from the pitches that win the best clients to the work that keeps them.

Jed Just
Jed Just
Head of Creative
Ariane Murphy
Ariane Murphy
CMO
Olesia Lacko
Olesia Lacko
COO
Darya Shaban
Darya Shaban
Head of Service Delivery
Dylan Morrow
Dylan Morrow
Social Director
Justin Kairuz
Justin Kairuz
Web Lead
Nic Adriaanse
Nic Adriaanse
Head of Finance
Lana Fowler
Lana Fowler
Senior Client Lead
Samba Jallow
Samba Jallow
Social Media Manager
Jordan Schiffer
Jordan Schiffer
Senior Designer
Luka Christian
Luka Christian
UI/UX Designer
Angelo Barza
Angelo Barza
Motion Designer & Content Creator
Luke Thomas
Luke Thomas
Senior Video Editor
Gonçalo Neves Cruz
Gonçalo Neves Cruz
Senior Social Media Manager

Ready to write the next chapter ?

Tell us what you're building. We'll show you what belief could look like for you.

Contact us
100
category-defining companies
750+
impossible to ignore moments
750M
humans reached globally
Industry experience

Decades of combined experience across brand marketing, blockchain, and fintech — now applied to category leaders building the next era of the internet.

Awards / recognition
CityAM Start-Up of the Year
2024
Marketing Startup Awards National Series Nomination
2024
Best Digital Asset Marketing Agency by The Digital Commonwealth.
2024
Zebu Live

We run the UK's flagship Web3 summit — Zebu Live. 4,500+ attendees, over 2 days gathering the sharpest builders in the space, and a stage Flight3 built from scratch.

ZebuLive
Client / Partnerships

Trusted by Coinbase, dYdX, Canton, Solana, VeChain and more.
Backed by Flight Group and Steven Bartlett.