GVNR
Published:
28.3.25
Author:
F3
Updated on:
28.3.25
CATEGORIES:
Design
Culture
challenge
How do we position a new cross-chain protocol as the ultimate ‘bridge killer’?
solution
GVNR needed a bold, confident identity to stand out in Web3. We crafted a high-authority brand, launched video-driven campaigns on bridge security risks, and used Learn-to-Earn mechanics to drive rapid community growth.
Brand Identity - Established GVNR’s persona—wit, masculinity, and authority.
Growth Strategy - Launched high-impact campaigns educating users on bridge risks.
Community Building - Scaled engagement across Web3-native platforms.
BRAND &
CREATIVE
Developed GVNR’s persona + designed 8 branded NFTs
USER
GROWTH
Onboarded 100K+ users via Galxe Learn-to-Earn
COMMUNITY EXPANSION
Built a 73K+ strong audience across X & Telegram
ON-CHAIN
ACTIVITY
Drove 4.5K+ transactions through campaign mechanics
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