85,000 Voices. One Political Message. Impossible to Ignore.

How we helped Stand with Crypto in the UK take a policy message into the real world

Crypto policy conversations don’t usually break out of the bubble. They stay online, in echo chambers, invisible to the people who actually make decisions.

Coinbase and Stand With Crypto in the UK wanted to change that. The goal wasn’t just awareness. It was pressure to push the UK government towards leadership in stablecoin innovation, and to make that demand visible in a way that couldn’t be ignored.‍

The idea behind the campaign

If the internet is easy to ignore… take it offline. We helped them turn a digital movement into something physical, visible, and hard to miss. Together, we built a campaign designed for participation first, visibility second:

• ~85,000 people signed a petition calling for UK leadership in stablecoin innovation
• We activated across London with free donuts to drive engagement and conversation
• We targeted the financial industry and policy makers with billboards in Bank and Westminster tube stations
• We projected our message onto iconic buildings at the Tate Chimney and Oxford Street
• Then we took it one step further…

We put all 85,000 voices on the side of the van. And drove it past the Chancellor’s office. It didn't go unnoticed, let's put it that way!

Why it worked

This wasn’t just another awareness campaign. It worked because it combined three things most campaigns miss:

- Participation over impressions: People didn’t just see the campaign. They became part of it. Signing the petition turned passive attention into active involvement.‍

- Physical presence = real pressure: A post can be ignored. A van carrying 85,000 signatures outside a government office is harder to dismiss. The campaign moved from digital noise to something tangible.‍

- Designed for amplification: The real-world activation created something worth sharing. Offline visibility drove online conversation and not the other way around.

The results

When the petition was launched, the goal was simple: 100,000 signatures so Parliament would consider a debate. What we didn’t expect was what happened next. At 60,000 signatures, Parliament recognised how important these voices are to the UK economy - and launched an inquiry and call for evidence. Somewhere along the journey, this stopped being just a petition. It became a movement.

• 85,000+ petition signatures‍
• Inquiry and call for evidence from UK Parliament
• City-wide visibility across London, especially in the places it mattered most
• Strong social amplification driven by real-world presence
• Engaged with a network of partners and industry leaders to promote the message even further
• A policy message that reached beyond the crypto bubble
• Over 500,000 impressions across X and LinkedIn
• LinkedIn content visibility up 40%

The takeaway

The most effective campaigns today don’t just exist online. They:

• Create participation
• Show up in the real world
• Turn attention into action

Because when everything is digital, the things that exist physically carry far more weight.

-- If you’ve got something worth saying and want to make it impossible to ignore → Let's chat --