Privacy is supposed to be quiet. We made Canton the loudest name in it.
The tech was already there. The brand, creative and social presence wasn't keeping up. We partnered with Canton to rebuild their identity from the ground up, then spent six months putting it everywhere that mattered: on feeds, on stage, on shirts, and in front of the people shaping capital markets.
We were tasked with making Canton the next biggest thing in privacy, and making sure no one could miss it.
We started with a total brand refresh: a new identity and visual system that tied Canton's online and offline presence together. From there, a reimagined website, announcement animations and a social look that stood apart from every other chain in the feed. Offline, the Canton Privacy Club merch became the hit of the APAC conference circuit, and ended up in a photo with CZ.
On social, we ran Canton's X and LinkedIn end to end: planned content, reactive posts and a reply-guy operation that kept the brand in every relevant conversation. Special ops took it further, with OOH and digital stunts built to make headlines. The results were swift: 85K organic followers in five months and over 6M unique impressions in the first quarter alone.
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