B2B doesn't have to mean boring. We proved it with GoogleCloud, one video at a time
Google Cloud runs a steady programme of webinars and live sessions for enterprise buyers, covering everything from Distributed Cloud to Workspace. The content was dated. The promotion looked like every other B2B invite in the feed. We made a series of social-native videos that treated enterprise tech like something worth watching, and turned more scrollers into attendees.
We were tasked with making enterprise cloud interesting enough to stop a scroll, and useful enough to earn a registration.
Each video took one Google Cloud solution, from TechByte sessions on Google Distributed Cloud to new Workspace tools, and cut it down to what a busy decision-maker actually needs to see. Short, sharp, built for the feed rather than the boardroom. Experts became the hook, features became the story, and every edit ended with a reason to register.
Over six months, the series became a fixture of Google Cloud's event calendar. Sessions filled up, and the format kept earning its place long after each event had passed: the videos are still live on Google's channels today, doing the same job they were made for. It's the belief behind all our B2B work. Boring is a choice, not a category.
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