Bringing crypto spending into the real world. Flight3 partnered with Baanx to help launch the Crypto Life Card, a decentralised, self-custodial payment card backed by MetaMask and Mastercard. Our role covered everything from rebrand and messaging to web design, campaign strategy, and global growth support.
We rebuilt the Crypto Life identity from the ground up, establishing a clear, user-first visual and verbal system. We redesigned the website with a product-forward UX, created investor-ready decks, and deployed a content engine designed to scale. The MetaMask co-branded launch became a landmark moment, supported by product animations, branded creative, and a growth funnel that reached users across 40+ countries.
Flight3 also led ongoing campaign and content support, delivering high-frequency social creative, community activations, event assets, and full-funnel performance campaigns. The result was not just a launch, but an ecosystem built to scale and sustain real-world use.
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