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Fuel

Industries
Blockchain Protocols
Web3 Infrastructure
Services
Brand Design
Merch Design
Digital Design
Creative Strategy
Video
Year
2024
Fuel

How do we craft and execute a dynamic creative strategy that not only tells a compelling story, but positions a next-gen blockchain as a cornerstone of adoption in the Web3 ecosystem?

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About

Powering how Fuel shows up in the world. In the rapidly evolving world of Web3 infrastructure, agility, adaptability, and storytelling are everything. For Fuel, a high-performance modular execution layer, our task was clear: deliver bold, consistent, and memorable brand experiences across every touchpoint.

We engaged as full-spectrum creative partners - designing and deploying a vast array of brand expressions, from distinctive merchandise to vibrant event branding, digital sticker packs, social-ready animations, and more. Each asset was designed with intentionality, ensuring the brand not only looked the part but felt indispensable to the ecosystem it was building for.

Our approach was iterative and collaborative, embedding ourselves into Fuel’s rhythm and anticipating its evolving needs. Whether crafting punchy social content or designing sub-brands that amplified Fuel’s broader narrative, we ensured every execution was aligned, energised, and built to scale.

Outcomes

Creative Partnership

Provided ongoing multidisciplinary creative support across branding, motion, and digital - delivering agility in a fast-moving ecosystem.

Merchandise Design

Developed standout swag and event merch that cuts through the noise - designed to be worn, wanted, and remembered.

Brand Amplification

Helped elevate Fuel’s visual presence through sub-brand development, organic brand lift, and campaign assets designed for reach and resonance.

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