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Optimism

Industries
Technology
Web3
Web3 Infrastructure
Blockchain Protocols
Services
Visual Asset Creation
Messaging & Positioning
Go-To-Market Strategy
Social Campaigns
Research
Strategy
Marketing Campaigns
Digital Design
Video
Animation
Year
2025
Optimism

How do we attract and unite the leading players on the SuperChain, through Optimism’s biggest ever social campaign.

[01
$250M+
Total Value Locked
[02
50,000+
Participants
[04
#1
Top Performing Video of 2025
[03
$5.95B
DEX Volume
About

Optimism approached us with a simple challenge, telling their story to the world in a compelling way, and driving adoption of their Superstacks pilot, a network of chains that share bridging, decentralized governance, upgrades, a communication layer and more. To do this we needed to simplify the messaging & creative strategy to produce a compelling reason to believe.

So far they have $211,671,778 in total value contributed.

Outcomes

Campaign Strategy

Unified visuals, messaging, and positioning to ensure consistency.

Creative Production

Always-on proactive creative production support.

Influencer Empowerment

Assets produced specifically for additional KOL reach and amplification.

Explore our work
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