Enclave needed more than just users - they needed traction, trust, and a brand that resonated with the retail trader mindset. Our mission was to create a multi-layered campaign that combined tangible incentives with cultural relevance, building a community that would not just arrive, but stay and engage.
We kicked things off with a Points Programme and a headline $250,000 airdrop - offering real, cash-based rewards to drive initial acquisition and fuel early hype. But beyond first impressions, we knew retention was key.
To keep the momentum rolling, we introduced the Enclave Legends Trading Competition, a gamified weekly series designed to encourage repeat behaviours: KYC, deposit, trade, and win.
Creatively, we leaned into meme culture, specifically the viral appeal of the iconic Pepe meme, to inject levity, relatability, and virality into the brand. This approach not only captured attention, but made Enclave feel native to the audience it sought to serve. This resulted in a campaign that blended strategy, community, and internet culture into a high-impact growth engine. We didn’t just launch a platform, we built a movement.
