Making sustainability viral. VeChain approached us with a focused goal: amplify the VeBetter initiative, a rewards-based platform encouraging eco-conscious actions, without overspending. The challenge was to build relevance, spark conversation, and deliver measurable growth across Web3 communities.

We delivered a streamlined, high-impact influencer campaign that prioritised reach and authenticity. By curating a list of 17 high-quality KOLs with a combined audience of over 4 million, we activated a wave of tailored, trend-led content that made the VeBetter narrative feel timely and valuable.

Each KOL received custom briefing packs to ensure messaging was aligned with VeChain’s values, showcasing their UFC partnership and app functionality in a way that felt native to their audiences. Through weekly trend optimisation, we helped shift perception and elevate awareness in a cost-efficient, strategic rollout.

The outcome was significant: 6,600+ new followers, a 150 percent increase in mindshare, and a 430 percent uplift in positive sentiment. This was a campaign built on precision, performance, and purpose.