Supercharging a kraken of a token sale. With a fast-growing developer ecosystem and early community momentum, Subsquid entered their token sale phase with one clear objective: overdeliver. But in a market saturated with launches and subdued sentiment, success demanded precision, positioning, and a campaign that inspired action.
We partnered with Subsquid to craft and execute a full-spectrum go-to-market strategy, combining strategic PR, KOL negotiation and activation, and branded creative assets to generate attention, build trust, and mobilise their base.
The result: the fastest-ever public token sale on Coinlist. Subsquid raised $6 million in just 19 minutes during the depths of a bear market attracting over 2,000 participants and amplifying its brand across the ecosystem.
From top-tier influencer partnerships to the design of on-brand, high-conversion marketing collateral, we ensured every touchpoint of the campaign was engineered for traction. This was a launch that didn’t just meet the moment... it defined it.
